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This web site agricoleoil.co.uk states the following, "The friendlier way to buy your oil." We noticed that the website said " We keep you warm, for less." It also said " Provide competitive oil prices daily, taking the hassle out of the oil ordering process. This is because we use many different heating oil suppliers - doing the market. Our Monthly Bulk and Daily Mini-Bulk can reduce your price even further. By including you in our syndicate we can bulk buy on your behalf to get the lowest price. You can order oil by phoning 01954 719452. Bull; has real people." The header had Discount Central Heating Oil as the highest ranking optimized keyword. It is followed by Cheap Central Heating Oil, Kerosene, and 28 second burning which isn't as ranked as highly as Discount Central Heating Oil. The next words agricoleoil.co.uk used was DotNetNuke. DNN was included but could not be seen by search parsers.